We’ve always had deep roots in the outdoor community. Our Adira collection offers athleisure options perfect for everything from hitting the trail to hitting a trail town. Meanwhile, our Ecōths’ styles come in Coolmax™️/organic cotton blends, combining comfort and performance for those who want an alternative to the 100% synthetic fabrics often seen in outdoor wear.
That’s why we’re thrilled to partner with the Continental Divide Trail Coalition, outfitting the entire CDTC staff with sustainable and adventure-ready styles for them to wear at events and around the office. The CDTC’s mission is to complete, promote, and protect the Continental Divide Trail by building a diverse trail community, providing up-to-date information to the public, and encouraging the stewardship of the Trail, its corridor and surrounding landscapes.
“Both Aventura and Ecōths have deep roots in the outdoor industry going back to the beginnings of our parent company, Sportif,” said Tom Williamson, our Vice President of Sales and Marketing. “We’re delighted to give back to the outdoor community by partnering with an organization who is dedicated to stewardship, outreach, and education for one of the most popular long trails in the country.”
The Continental Divide Trail spans 3,100 miles from Mexico to Canada, crossing five states and connecting countless communities along the spine of the Rocky Mountains. It also makes up one-third of the “Triple Crown of Hiking,” comprising the Appalachian Trail, Pacific Crest Trail and Continental Divide Trail.
“We were looking for a clothing sponsor that shared our commitment to protecting the environment and incorporating sustainable practices,” said Lauren Murray, CDTC Development Plan Manager.
From using organic cotton, Lenzing Modal®, recycled polyester and hemp fabrics to working with Fair Trade™️ factories, we’re dedicated to using lower-impact materials and being a sustainable company in all aspects of our business.
“We knew Aventura and Ecōths would meet all of our desired requirements, all while still keeping CDTC staff looking cohesive and professional, and outfitting us in clothing that we enjoy wearing both on and off the job,” said Murray. “We’re thrilled to be working with partners just as committed as the CDTC is to protecting our planet.”